Since the early 1990s, Valerie L. Williams (Sanchez) has offered freelance writing services for small businesses in communities in and around Southern California. In 2005, that effort took on a new name and dimension when she incorporated skills gained over more than a decade of professional work done at for-profit and non-profit companies into marketing and communications positions of increasing responsibility. Today, Valorena Online, L.L.C. Freelance Marketing and Communications is the moniker of the resulting venture that turns decades of professional experience into customized marketing and communications solutions.